LexisNexis recently interviewed Partner Erin K. Tenner about how she found her niche representing auto dealers when they are buying or selling a dealership or related real property, buying into a dealership, or selling a minority interest to a general manager. Below are a few excerpts from the article “Erin Tenner on Finding Your Niche.”
For aspiring attorneys searching for direction in their practice, Tenner recommended looking for work in the area of the legal profession that excites you and then pursuing that passion. “Having a niche gives lawyers additional credibility,” she said.
On the surface, it may seem like limiting a practice to a particular area of expertise also means limiting your potential client base. On the contrary, Tenner said it’s just the opposite. “I think it’s much easier to find clients,” she explained. “People hear that that’s what you do, and they want somebody that has that expertise.”
Her logic is simple: instead of hiring a more generalized lawyer who may know what to do, but will likely take longer to do it even if they do figure it out, she’s noticed clients will seek out a dedicated expert who absolutely knows what to do in that specific practice area and can do it more efficiently. “There’s a certain comfort level that I bring to clients in my work because I have been doing it for so long and know it so well.”
Please Note: This article is necessarily general in nature and is not a substitute for legal advice with respect to any particular case. Readers should consult with an attorney before taking any action affecting their interests.